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E-Commerce
This Video is what started IT ALL for StomperNet: Content this good SHOULD HAVE cost you a bundle!
in
This is Part 1 of the “Going Natural” video series where Brad Fallon and Andy Jenkins pull back the curtains and Expose the inner workings of their multi-million dollar Web businesses. The secret? NATURAL SEARCH RANKINGS...
What's a good conversion rate?
From the MineThatData blog comes a nice analysis of Internet Retailer Top 500 e-commerce stores conversion rates.
Catalogers have the highest website conversion rate at 4.89%, followed by Web-Only businesses at 3.92%, Retail Chains at 3.05% and Consumer Brand Manufacturers at 2.99%.
E-commerce Tips: Coupon Codes
Steven Spencer has a nice series of
E-Commerce Tips.
There's not much to argue with here, but I found the
ideas on coupon codes especially interesting. Consumers reactions to paying more than they have to, implied by the presence of a coupon code form element in the checkout process, is often very strong.
