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PPC
Part1 of the Famous StomperNet “Atom Bomb” Video: Are you ready to GET SERIOUS about your business?
Posted November 19th, 2007 by Andy Edmonds
Andy Edmonds gets conversion up 12% with “Foveal Vision” Leslie Rohde tames search spiders with “Follow the Tail” Dan Thies demonstrates Ninja AdWords Split-Test Tricks and Don Crowther on metrics and Jerry West reclaims PR
Q&A: Can I test with only 5000 visitors a month?
Five thousand visitors a month is not too little traffic to effectively test.
Here's a nice writeup of small sample sizes and simple statistical
testing on conversion rates.
If you site does not have transactional components (low conversion, high gain), then it may be too little traffic to measure more highly variable dependent variables like bounce rate, depth of visit, or more
refined engagement metrics.
Dirty Link Building, Part 2 of 3
in
But, I thought we were talking about linking? We are. But instead of blindly decided which anchor text to target, we are going to test to find out which anchor text will be the most profitable. Make sense now?
Here is the quick rundown of the process after you have run your PPC test campaign:
SES Local Notes & Local Advertising Tip
No, I didn't attend SES Local in Denver, but my friend Mike Belasco did, and he's posted a nice summary and notes on his blog - see Mike The Internet Guy for the scoop.
Speaking of local advertising, one of my students (we'll call him "Jim" because that's his name) has been doing pretty well by using Google Adwords with local targeting, using the contextual advertising network (aka Adsense).
