Keywords

How do you know the conversions will be solid? Easy. Because you tested the keywords already and you know which keywords convert well.

Did you see how that worked? Of course I am being very simplistic in describing this, but this should make sense to you how this is rolled out and how you use testing to uncover the right keyword phrases to target in your organic marketing. That is the issue for most SEOs and webmasters. The wrong keywords are often targeted.

Why? They don't test.

Consider this: