Google Analytics API Roundup

Andy Edmonds's picture
Man, you gotta love the internet. Within a week of the general availability of the Google Analytics API there's an explosion of interesting new works and open source creations. While some folks may have had access before the announcement, the checkin streams on github show there's no time like the present. There are two Ruby wrappers: Gattica and Garb as well as one in Python. I did a bit of hacking over the weekend and adapted one of the samples to present a word cloud of search referral keywords. Bounce rate is mapped to opacity and frequency to sum of traffic from all phrases including the word. Mad props to the Juice Analytics folks for their Google API explorer tool for making it easy to get a grasp on the capabilities and restrictions. There are some hard to predict limitations on the factor and metric combinations allowed. Also notable in limitations is no support for eventing data. There's sure to be lots of interesting things to come. I'm not especially interested in tools that mimic the functionality of the web site in desktop application form, but rather in tools that go beyond the analyses that GA enables. Check out Google's gallery for a mix of the two. The desktop reporting.com folks have a basic replication widget available with the promise of fancier stuff to come. The Juice Analytics folks have a keyword research tool called Concentrate. We're pondering keyword applications as well, along with traffic source, automated diagnostics, and more advanced path analyses. What would you like to see available from your Google Analytics data? Finally, if you'd like to try the keyword cloud view on your site, here's the link for the exceptionally quick keyword cloud hack above. Works best in Safari / Chrome at the moment strangely.