Multivariate Testing Tool: Stomper Storm

Here's a brief out-take running today on the Stomper999 promotion where Brad Fallon and I talk about the advantages of multivariate over split testing for getting more insights faster. The video is in the context of a new split testing tool, StomperStorm, that is really really amazing. Included in the $200/mon Stomper membership, this tool could easily cost way more than that stand alone. Features include:

• WYSIWIG Test Designer
• Integrated Analytics: including a more refined notion of bounce rate
• SEO Competitive Analysis for Keywords
• Scroll Depth & Mouse Move Tracking
• Split Testing
• Taguchi Multivariate (MV) Testing
• Confirmation Tests post MV
• Multi-outcome optimization
• SEO Friendly

Go check it out at StomperNet.

I'll be writing more about "multi-outcome optimization" in the near term. Check the video of me and Brad Fallon in the "Day 1" section.